Janelle Jordan is the Founder and Chief Protein Officer of Fusion Fit Foods. While working as a personal trainer and nutrition coach over the years, she heard clients tell her about their struggles with cravings for high-sugar and sodium snacks, which interfered with their health goals. This inspired her to create a snacking solution that was delicious and nutritious to satisfy both their inner foodie and align with a healthier eating lifestyle. After diving deeper into holistic and nutrition studies, Janelle created protein-rich, plant-based, macro-friendly snacks for the “fit foodie” — an epicurean who values and aspires towards living a holistically healthy lifestyle, particularly nourishing the body with natural, whole foods high on flavour, yet low in SOS ingredients (sugar, oils, salt). In addition to its health factors, Janelle is also committed to using eco-friendly, sustainable packaging for her products.