Where food dreams grow.
Advancing racial and gender equity for Canadian food entrepreneurs.
We are the only Canadian Black-woman founded and led non-profit with a fierce national mandate to advance racial and gender equity by supporting Canadian Startup and Scale Up food businesses.
Why is this important? Simply, we are in a unique and more importantly, informed position to help food entrepreneurs from underserved communities realize their small, large, short term or long term business goals.
Because we are in the business of helping food dreams grow for all Canadians.
Is the answer to the question, ‘what problem are we solving’?
By specifically targeting systemic barriers and using our lived experience lens we open the doors to networks, resources, industry and financial knowledge that have been previously hidden from historically underrepresented communities.
We are improving access by pioneering new support models for foodpreneurs whether they are creating their first or 50th prototype or ready to scale up for commercialization.
How we are solving the problem
Based on feedback from underserved communities we know that there are enormous gaps in understanding the lived experiences that impact product development, business and financial intelligence. Entrepreneurial supports often overlook and lack respect for cultural and gender references that interfere with an entrepreneur’s ability to start or scale a food product.
Every Step of the Way
To address these gaps and fully support our foodpreneurs we have pioneered a new model we call Advisor-Led Startup and Scale Up Support Paths.
Individualized support and industry experts are at the center of our approach. What this means is that product and business development is guided for both business paths, product development.
STARTUP OR SCALE UP?
We have developed a unique success model that focuses on providing an individualized experience for first-time foodpreneurs or companies ready to grow.
Startup Path is for pre-revenue foodpreneurs who have an idea they want to turn into a prototype.
Scale Up Path is for foodpreneurs who are already selling products in the market and are ready for commercialization or product diversification.
How to get involved
Donate | Collaborate | Contact
We all have a role to play in creating diversity and inclusion in Canada. If you are interested in being one of our highly valued volunteers get in touch and we will let you know when we have specific volunteer positions to fill.
Partners and Sponsors
Our approach when collaborating with partners and sponsors is to ensure that our connection helps to raise up everyone; you, our organization and most importantly our foodpreneurs. This is why we work to find creative, out-of-the-box collaborations.
Help empower entrepreneurs from underserved communities realize their food dreams. How do we use donated funds? What projects can you donate to? Please get in touch for more information.
Other Ways You Can Make a Difference
There are so many ways you can contribute to supporting diverse products and ownership in our Canadian marketplace. These are just a few ideas you can get started with right away.
Look for opportunities to purchase brands and products that are owned by those from underserved communities. This helps to support racial and gender equity in product development and company leadership.
Share success stories, news and facts about diverse foodpreneurs. Subscribe to our page and we will let you know when the Funding Facts and Resources sections are available.
Connect and network with other groups and people that support equality and diversity in entrepreneurship. Our Resources section will list some organizations to get you started. Subscribe to learn more.